These stages explain our working sequence. You can enter with a defined task, reuse what you already have and revisit a decision as the evidence changes.
Economics and measurement inform the work from the start. Repeat purchases and retention are considered before acquisition launches.
01
Diagnose
Find the problem worth solving.
More marketing will not help if the main constraint sits in the offer, sales process or delivery.
WHAT YOU RECEIVE
A diagnosis of the agreed customer path, the evidence behind it and a priority to investigate.
Business goal
Current path
Priority hypothesis
A hypothesis to verify, not a verdict.
Why this stage matters
We start with what you sell, who buys, how people become customers and what happens after the sale. We separate what is known from what still needs checking.
Your website, sales records, customer feedback and delivery constraints help locate the problem. Missing data becomes part of the plan. The next move may be a focused fix, further research or no suitable MOTN engagement.
Terms, in plain language
Constraint
The part of the business that currently limits the result.
Qualified lead
An inquiry that meets agreed fit and intent criteria.
Conversion rate
The share of people who complete a defined action, measured at a specific step.
Services & scope 1 option
Fit Map is an indicative self-check before contact. A free Fit Check establishes fit and the next step. The paid audit investigates the agreed problem and gives you written conclusions.
Growth Audit
EUR 600-900 · 5-7 working days
A focused diagnosis of the market, offer, inquiry path, follow-up and points of lead leakage.
You receive: A bottleneck map, one priority hypothesis and a 30-day action plan.
Scope & boundaries
We review the agreed customer path and available evidence, then deliver a bottleneck map, one priority hypothesis and a 30-day action plan. Access and diagnostic scope are agreed before work. Implementation and a wider research program are separate.
Consider another route when: The bottleneck is already proven by data and the team only needs a clearly defined build.
Demand, customer value, cost and delivery capacity determine what growth can support.
WHAT YOU RECEIVE
Within the agreed strategy scope: a priority segment, customer and market evidence, and economic assumptions to test.
Customer need
Contribution & capacity
Viable opportunity
Make uncertainty visible before committing budget.
Why this stage matters
We investigate alternatives, reasons to buy, objections and the language customers use. We connect those findings to deal value, acquisition cost, delivery cost and repeat business.
Existing customer conversations, order records and cost data may be enough for a focused decision. Interviews, recruitment or a larger research program are scoped separately. A forecast remains a set of assumptions until evidence supports it.
Terms, in plain language
ICP
An ideal customer profile: the business or person best suited to a specific offer.
CAC
Customer acquisition cost: acquisition costs divided by the number of new customers in the same defined period.
Contribution
Revenue remaining after the variable costs of serving a customer.
Services & scope 1 option
A Strategy Sprint can connect focused research and economics to an offer and launch plan. We agree the depth of investigation first.
Strategy Sprint
EUR 1,500-3,500 · 2-3 weeks
Deeper work on segment, positioning, offer, customer journey and funnel architecture.
You receive: Research, message architecture, a funnel structure and a prioritized launch plan for your team or an agreed build.
Scope & boundaries
Research, message architecture, funnel structure and a prioritized launch plan. This is the design of the solution: website development, campaign production and technical implementation are separate agreed scopes. We can use existing research and validated decisions.
Consider another route when: You only need one tightly scoped production task with no strategic unknowns.
People need to understand who the offer is for, what changes for them and why they should trust it.
WHAT YOU RECEIVE
A clear audience, value proposition, message structure and boundaries for the agreed offer.
Priority buyer
Value & evidence
Clear offer
A concrete promise supported by what you can deliver.
Why this stage matters
We connect the buyer’s problem to a useful outcome, explain the difference from alternatives and make the scope clear. Proof should support the claim, not decorate the page.
We clarify deliverables, exclusions and the next action. Existing case evidence can be reused; unsupported revenue claims, guarantees and discounts do not become part of the offer by default.
Terms, in plain language
Positioning
How a buyer understands your offer relative to the alternatives.
Value proposition
The useful change a particular customer can expect from the offer.
Proof
Relevant evidence of capability or outcomes, with its limits made clear.
Services & scope 2 options
Choose Strategy Sprint for a decision and implementation plan, or Conversion Website when the agreed marketing work and the live website belong in one project.
Strategy Sprint
EUR 1,500-3,500 · 2-3 weeks
Deeper work on segment, positioning, offer, customer journey and funnel architecture.
You receive: Research, message architecture, a funnel structure and a prioritized launch plan for your team or an agreed build.
Scope & boundaries
Research, message architecture, funnel structure and a prioritized launch plan. This is the design of the solution: website development, campaign production and technical implementation are separate agreed scopes. We can use existing research and validated decisions.
Consider another route when: You only need one tightly scoped production task with no strategic unknowns.
A website for a business that needs sharper positioning, a stronger offer and a deliberate path to inquiry.
You receive: Research, message architecture, wireframe, copy, design, development and a tracking plan in one scope.
Scope & boundaries
Focused research, message architecture, wireframe, copy, design, development and a tracking plan belong to one website engagement. You receive the live site and a compact marketing foundation. Wider acquisition, content production and CRM implementation are agreed separately.
Consider another route when: You only need a simple page and already have a validated offer and finished content.
A strong page cannot compensate for a broken handoff between content, inquiry, sales and delivery.
WHAT YOU RECEIVE
An agreed path from first contact to the target action, with handoffs, responsibilities and follow-up defined.
First contact
Trust & decision
Action & follow-up
Motion Path follows your customer. This is how we design what supports it.
Why this stage matters
We map how a customer discovers you, understands the offer, checks the evidence and takes action. Then we inspect what happens after an inquiry: qualification, response, booking or sale.
The target may be a purchase, a qualified conversation or a completed workflow. We define it before selecting pages, channels and tools. Planning the journey and implementing it are distinct pieces of work.
Terms, in plain language
Funnel
The sequence of steps that helps a potential customer reach a defined action.
CTA
A call to action: the specific next step a page or message asks someone to take.
Follow-up
The agreed next contact or action after someone expresses interest.
Services & scope 2 options
Strategy Sprint designs the path. Acquisition System Build implements the agreed parts. With a usable existing strategy, we can discuss implementation directly.
Strategy Sprint
EUR 1,500-3,500 · 2-3 weeks
Deeper work on segment, positioning, offer, customer journey and funnel architecture.
You receive: Research, message architecture, a funnel structure and a prioritized launch plan for your team or an agreed build.
Scope & boundaries
Research, message architecture, funnel structure and a prioritized launch plan. This is the design of the solution: website development, campaign production and technical implementation are separate agreed scopes. We can use existing research and validated decisions.
Consider another route when: You only need one tightly scoped production task with no strategic unknowns.
When the business needs an acquisition system implemented—not just recommendations or one media channel.
You receive: A working acquisition system from first contact to a measurable target action—purchase, booking or qualified inquiry—with the necessary funnel, tracking, capture and follow-up layers.
Scope & boundaries
We implement the agreed path from first contact to purchase, booking or qualified inquiry. Pages, tracking, capture and follow-up are selected around that path. Channels, CRM integrations, production and external costs are specified in the proposal; this is not every system at once.
Consider another route when: The offer, economics or target action are still unclear—start with a Growth Audit or Strategy Sprint.
The offer needs a clear, credible place to be understood, evaluated and acted on.
WHAT YOU RECEIVE
A live website or an agreed set of content and production assets, with a handoff your team can use.
Message & structure
Design & production
Live assets
Choose the production scope that matches the task.
Why this stage matters
For a compact site with a clear offer, Starter Website covers the essentials. Conversion Website adds focused research and message architecture to the website work.
Content and video have their own production scope. We define formats, quantity, channels, ownership and rights before production. Live projects show the work delivered; process examples explain how we think without claiming measured commercial results.
Terms, in plain language
Wireframe
A layout that establishes the content order and actions before visual design.
Responsive design
A layout that adapts to different screens and input methods.
Handoff
The files, access and instructions a team needs to operate the delivered work.
Services & scope 2 options
Need content, a video batch or ongoing production? Explore the Media + Content service line.
A landing page or compact website for an expert, small business, event or new launch.
You receive: A responsive live website with core copy, SEO, analytics and a clear path to contact.
Scope & boundaries
A compact live website with core copy, responsive design, basic SEO and analytics. We use your existing offer and materials, filling agreed gaps during production. A separate strategy pack, complex application logic and wider research are outside this scope.
Consider another route when: You have several audiences, an unclear offer or complex logic—start with an Audit or Conversion Website instead.
A website for a business that needs sharper positioning, a stronger offer and a deliberate path to inquiry.
You receive: Research, message architecture, wireframe, copy, design, development and a tracking plan in one scope.
Scope & boundaries
Focused research, message architecture, wireframe, copy, design, development and a tracking plan belong to one website engagement. You receive the live site and a compact marketing foundation. Wider acquisition, content production and CRM implementation are agreed separately.
Consider another route when: You only need a simple page and already have a validated offer and finished content.
A business needs to know what happened and who owns the next action.
WHAT YOU RECEIVE
For the agreed scope: a measurement plan or a defined workflow, followed by the integrations and product work you approve.
Events & inputs
Workflow & owner
Reliable next action
Define the process before adding automation or AI.
Why this stage matters
We connect relevant events, records and responsibilities. This can mean conversion tracking, lead routing, a CRM workflow, an internal dashboard or a product integration.
For complex work, Discovery defines users, data, risks and the first build. Product Build implements that agreed scope. An existing usable specification can be reviewed before deciding whether more discovery is needed.
Terms, in plain language
CRM
A system for keeping customer records and managing the next sales or service action.
Attribution
A method of connecting an outcome to earlier touchpoints, with limits in what can be observed.
Automation
A defined rule or process executed by software, with ownership and exceptions planned.
Services & scope 2 options
Basic website tracking belongs to the agreed website scope. Complex workflows, integrations and products need their own definition and delivery plan.
AI Business System Discovery
EUR 900-2,500 · 1-2 weeks
Discovery for a process or product involving AI, automation, data and operational checkpoints.
You receive: Architecture, priority journeys, risks, a phased roadmap and a precise first-build scope.
Scope & boundaries
Priority user journeys, architecture, data and integration risks, a phased roadmap and a precise first-build scope. Discovery supports the investment decision. Production development, integrations and ongoing operations are agreed separately.
Consider another route when: You already have a validated architecture, complete scope and only need a narrow production task.
A bot, assistant, dashboard, portal, workspace or MVP built around the agreed architecture.
You receive: A working digital product, configured journeys, verification, launch and handoff.
Scope & boundaries
Build, verification, launch and handoff for an agreed first version. Roles, data, integrations, acceptance criteria and checkpoints are defined before delivery. We can review an existing specification; new features and ongoing support are scoped separately.
Consider another route when: The key scenario, roles, data or risks are still undefined.
More reach helps only when the offer, destination and follow-up are ready to support it.
WHAT YOU RECEIVE
An agreed acquisition setup or content plan, with a clear target action and a way to review the signals.
Relevant audience
Channel & message
Qualified action
Readiness and delivery capacity set the pace.
Why this stage matters
We choose channels around the audience and the task. Content, partnerships, outreach and paid media play different roles; there is no requirement to use them all.
Before a launch, we check the offer, destination, proof, tracking and follow-up. A content plan establishes channel roles and a production rhythm. Campaign production, channel management and media spend are agreed explicitly.
Terms, in plain language
Acquisition
The work that helps new, relevant customers discover and choose a business.
Channel
A route through which people encounter your offer, such as search, content or a referral.
Qualified action
A target action that also meets the business’s agreed fit criteria.
Services & scope 2 options
A build can prepare the acquisition path; a Content & Channel System defines the content plan. Ongoing execution is a separate decision based on the required scope.
Acquisition System Build
from EUR 3,500 · 4-6 weeks
When the business needs an acquisition system implemented—not just recommendations or one media channel.
You receive: A working acquisition system from first contact to a measurable target action—purchase, booking or qualified inquiry—with the necessary funnel, tracking, capture and follow-up layers.
Scope & boundaries
We implement the agreed path from first contact to purchase, booking or qualified inquiry. Pages, tracking, capture and follow-up are selected around that path. Channels, CRM integrations, production and external costs are specified in the proposal; this is not every system at once.
Consider another route when: The offer, economics or target action are still unclear—start with a Growth Audit or Strategy Sprint.
The strategic foundation for YouTube, Instagram, TikTok or a cross-platform presence.
You receive: Audience, reach / trust / convert jobs, platforms, pillars and series, CTAs, workflow, calendar and measurement system.
Scope & boundaries
Audience, channel roles, topics and series, calls to action, workflow, calendar and measurement form one content plan. We can build on your existing positioning. Filming, editing, publishing volume and ongoing management are agreed separately.
Consider another route when: You only need one-off editing of fully prepared material.
Growth also depends on delivery, repeat business and the quality of the next improvement.
WHAT YOU RECEIVE
In an agreed monthly scope: prioritized improvements, production or implementation, and a review of the evidence.
Results & feedback
Priority improvement
Next measured cycle
Return to an earlier decision whenever the evidence changes.
Why this stage matters
We look beyond the first inquiry: response quality, delivery, repeat use and reasons people return or leave. The most useful change may be in the offer, onboarding, follow-up or content.
Monthly support is optional. We agree the focus, delivery capacity and review rhythm before starting. Where traffic or evidence is limited, we use observed behavior and customer feedback without presenting small samples as proven uplift.
Terms, in plain language
Retention
The extent to which customers continue using or buying from a business over a defined period.
LTV
Customer lifetime value: an estimate of value over the relationship, dependent on the model and evidence used.
Experiment
A deliberate change with a question, an observation method and a decision rule.
Services & scope 2 options
Choose Optimization Partner for agreed system improvements, or Full-Cycle Media Partner for recurring content delivery and review. Neither is a required subscription after a build.
Optimization Partner
EUR 1,500-4,500 / month · Monthly cycle
One business priority per month with focused iterations across acquisition, conversion and operations.
You receive: A steady pace of improvements, analytics, production and founder-level review.
Scope & boundaries
A monthly cycle of agreed improvements, analytics and review. We set the priority, metric and delivery capacity at the start of the cycle. Larger rebuilds, media spend and third-party costs require separate scope; continuation is agreed, never automatic.
Consider another route when: The system is not live yet and there are no behavioral or business signals to improve.
An ongoing content and video cycle for a brand, expert or product—from planning to publication.
You receive: Monthly planning, preparation, production, adaptations, publishing, analytics and the next iteration based on real signals.
Scope & boundaries
Monthly planning, production, adaptations, publishing and review within an agreed cadence. Platforms, formats, locations, crew and ownership are set after Fit Check. Media spend and third-party production costs are scoped separately.
Consider another route when: You need a finite series without ongoing planning, distribution and review.